Worst Marketing Ever
January 11, 2006 :: Link :: Reviews
So I purchased a new stick of Degree deodorant today, and when I removed the cap, this is what I saw.
Risk?! What is this risk of which you speak? A hideous rash? An allergic reaction? Cancer? Is it cancer?!
(Active ingredient: aluminum zirconium tetrachlorohydrex GLY ... um, yeah I guess it is.)
Listen, people of Unilever: I don't want any risk involved in my personal hygiene products. And I don't know of anyone else who does either. What are you thinking? What is this even supposed to mean?
Comments
i've given up on conventional deodorants because i am such a sissy about aluminum. in high summer, you can probably smell my stenchy armpits all the way in duluth. texas is hot!
Posted by: wix | January 12, 2006 9:09 AM
Take the risk.
Get scared because you are taking said risk.
Sweat because you are scared.
Buy this product because you are sweating because you are scared because you are taking the risk we told you to take.
Posted by: Michael | January 12, 2006 3:17 PM
You would NEVER see that on a ladies deo. never!
Posted by: citywendy | January 13, 2006 8:13 AM
OK, I think I get it, but it took me 24 hours to come up with this.
Maybe they are trying to say that this deodorant is for mountain-climbing, sky-diving daredevils, and is specially formulated to handle the kind of sweat such a lifestyle will no doubt create.
They don't want you to take the risk of using this deodorant, they want you to feel free to take risks in life because you use this deodorant.
So, rub on some Degree and let's go mountain biking with blindfolds on or something.
Posted by: Paul Lundgren | January 13, 2006 9:27 AM
I use sissy deodorant. Instead of double-dog-daring me to bike blindfolded down Lake Avenue on an icy day, my deodorant just has a little picture of a bird on it. A little dove of peace, no less. (Or a little dove of marketing, really.)
Maybe I should look into a deodorant that challenges me more...it might get me out of my rut.
Posted by: Mary | January 13, 2006 5:10 PM
Clearly, you should switch over to Old Spice High Endurance: Original Scent.
Reasons why:
A) There are no warning on it.
B) When I was in college and gave a damn, I read somewhere that "you'd never get laid wearing Old Spice. It reminds girls of their grandpas." This advice alone is worth wearing that scent: to defy this belief. (That being said, my roommate and I used to slather on the Aqua Velvet because it was so obnoxious. But nobody told us it would keep chicks from lying in a bunk bed with us, so fair game.)
Posted by: cork1 | January 15, 2006 11:12 PM
Using Old Spice High Endurance deodorant is exactly like lighting your armpits on fire. The only thing worse is Old Spice Red Zone.
Posted by: Barrett | January 16, 2006 7:35 PM
"Traditionally aluminum chloride and aluminum chlorohydrate have been the actives des jour. However, aluminum in these forms can be irritating to the skin, cause acne and aggravate razor burn. The newest generation ingredient, Aluminum Zirconium Tetrachlorohydrex Glycine, is much better tolerated by the skin and less likely to cause irritation or acne."
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