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"Buy a Truck, Get a Gun"

October 4, 2006 :: :: Textuality

That's the promotion currently being advertised on the radio for Two Harbors Ford. "Buy a TRUCK, Get a GUN." With every purchase of a Ford truck, you get a 12-gauge shotgun free of charge.

Now, before you start thinking I'm going to go off on some liberal pinko bedwetter anti-truck anti-gun rant, I want to say that I'm not opposed to trucks. I've seen some sweet trucks in my time and I really wouldn't mind owning one if gas were cheaper and if people wouldn't bother me to help them move. And I'm not anti-gun, either. I grew up in a house full of guns, and they never bothered me. My mom hated them, but my dad always said, "There are two things I love: guns and knives." So the guns stayed. So did the knives, for that matter.

But still, "buy a truck, get a gun." Wow. That is like a to-do list for the apocolypse.

Even considering my gun-filled childhood, this concept freaks me out as a non-gun-owner. "Buy a truck, get a KILLING MACHINE." And once again, I reiterate that I realize that there are things in this world that need killing (vermin, food animals, religious solicitors...) but this is just weird.

I'm trying to think of an equally strange promotion catering to other special-interest groups. "Buy a truck, get the Torah." "Buy a truck, get some tofu." "Buy a truck, get the morning-after pill."

I love it. It boggles the mind.

Comments

yeah man i heard that on the radio the other day and it stopped me in my tracks. on top of the ridiculousness of the commercial itself, i like that they use the scary voice for it. awesome.

This is preposterous. I can't believe they give away guns with trucks, but they don't even throw in beer.

What, are they a bunch of freedom-hating homos?

You know, I found this one to be rather odd myself. But to add to the weirdness, they do say that you can choose a gift card to Gander Mountain instead. I think the gift card was for about the same amount as the price of the gun. So why use the gun in the ad at all? What strange person decided that $200 at a sporting goods store wouldn't bring in the customers as much as a $200 gun? -Randy

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